Chief Executive Officer
Prior to founding CHG, Joel served as Vice President, Sales and Marketing for CSM Corporation, Minneapolis, MN. At CSM he oversaw all corporate and property marketing, sales, revenue management, eCommerce and public relations efforts.
- Named as one of the “Top 25 Most Extraordinary Minds in Sales and Marketing”
- 25 Years sales management experience in both franchise and Fortune 500 companies
- HSMAI – Americas Board of Directors 2012, 2013, 2014, 2015.
- Twin Cities Business Journal Diversity in Business honoree
Joel’s 30 years of sales management experience encompasses work with both franchise and Fortune 500 companies including: Westin, Hilton, Omni, Wyndham Hotel Group, InterContinental Hotels Group, and Leading Hotels of the World. While at CSM, Joel initiated a share shifting program to maximize sales efforts and increase RevPAR index company wide.
Well known as a dynamic and powerful speaker, Joel provides both keynote and sales training speeches and presentations throughout the industry.
While serving the hospitality industry in a number of key leadership roles, Joel also found the time to sit on the Board of Directors for Virginia Hospitality and Tourism Association; as well as maintain the positions of President for the Northern Virginia Chapter and as Co-Chair of the Association Marketing Committee. Additional key relationships include: National Business Travel Association, International Association of Conference Centers (IACC) and as an honorary board member for the Association of Starwood Franchisees and Owners – North America.